Looks like Apple is about to surprise us once again with their latest innovation.
According to a Bloomberg report, the tech leviathan from Silicon Valley will introduce the Apple Watch 3 in their annual event this September, alongside the eagerly anticipated iPhone 8.
The exciting bit? The Apple Watch 3 won’t need an iPhone nearby to call or message – it will be able to serve as a phone itself.
Since the initial version launch in 2014, the Apple Watch has always required connection to an iPhone to receive calls. But this is about to change very soon, thanks to the included cellular connectivity (LTE) via an embedded SIM card.
Although it’s mostly rumours and at this point nothing is confirmed, it makes perfect sense. Apple has recently announced that its wearable OS (watchOS 4) is about to be released this fall.
Renowned Apple analyst Neil Shah said:
“It will cater to the niche market of health and fitness users who don’t want to carry their iPhone when they go for a run. It will also be good for enterprise use cases.”
And CEO Tim Cook has previously expressed the “enormous” opportunity he sees in the health industry, with the Apple Watch becoming a better and better body-monitoring device.
Whether you’re about to buy an Apple Watch 3 or not, it will be interesting to see how Apple has solved the battery issue. Obviously, cellular connectivity would require a more efficient battery.
Another noted Apple analyst, Ming-Chi Kuo from KGI Securities, expects the next Apple wearable would come in two variants: a 38mm case cellular and a 42mm case non-cellular model, where the LTE connectivity option would be more costly than the Wi-Fi only models.
While the wearable industry as a whole has not picked up as expected, Apple can certainly be happy with its performance. They company has shipped more than 2.8 million Apple Watches in the second quarter, a 56% year-on-year increase.
The Silicon Valley tech giant boasts 13% share of the wearables market, sitting third, just behind Fitbit and Xiaomi. Should they manage to deliver with this new generation of the Apple Watch, they would certainly be sending a strong message to their competitors.